General

Why Upgrade Cables?

Cables are components (not accessories) because your system won't function without them. Over the past decade major advancements in audio video equipment neccessitate the use of high performance cables to deliver all the music and a clear picture.

Upgrading with Straight Wire cables is the easiest and least expensive way to improve the performance of your system. Used from input to output, you'll easily discern the tighter bass, smoother highs, and much clearer vocals. While all cables transfer signal from one component to another, none accomplish this task with the accuracy of Straight Wire.

Why should you choose Straight Wire?

To get the best performance, reliability and value from your cable components. Made and assembled in the USA by skilled craftsmen, lifetime limited warranty, try before you buy and trade-in programs to name a few. Used internally by JBL Synthesis, Sony and Thiel as well as by many recording artists. Recognized worldwide for over 15 years as a leader in cable performance at all price levels.

If you invest the time and want to make an educated, logical and satisfying choice, you'll want to hear, see &choose Straight Wire.

Why do we offer so many cables?

All audio cables act as complex passive filters with elements of capacitance, inductance and resistance. We don't have a "one size fits all" philosophy and prefer to offer a more custom tailored approach to cabling your system. Factors such as your room acoustics, related components, planned upgrades and sonic preferences will be addressed by our authorized professional retailers and answered at our web site (www.straightwire.com). We go to the effort and expense of producing over 50 models of interconnect, speaker, video and digital cable and are confident that you'll find the right cables for your system on this web site.

LEVEL 1 is an essential upgrade over manufacturer supplied cables. Designed to help modest receivers, CD players, VCRs and other components which can be limited by traditional "patchcords" &twin lead speaker cable.

LEVEL 2 presents a significant audible advancement beyond standard cables. They optimize the performance of better audio and home theater components.

LEVEL 3 consists of audiophile grade high articulation audio cables. Utilizing top materials and applied technology benefits from our award winning reference designs.

LEVEL 4 is the reference level for unsurpassed musical satisfaction. Designed and produced for those seeking maximum performance from their select audio components.

Straight Wire Research &Design

The Initial Design Process

After more than 15 years of producing leading performance cables for applications in over 50 international markets, Straight Wire knows the parameters and development process to design new cables. We constantly research, review &interpret the electrical data on electronics &speakers to spot trends or tendencies. New materials and refined processes are employed on an application specific and cost conscious approach to develop cables with great value. Factors such as conductor diameter, braid angle, stranding options, insulation resonance points and dozens of other variables are analyzed and addressed before prototypes are produced.

The Listening Panel

After a cable's mechanical and electrical parameters have been optimized on the drawing board, a limited quantity of cable is produced for the listening panel (in two or three color coded versions) composed of leading manufacturers, dealers, critics and consumers. Quantitative sonic evaluation reports are generated with a record of specific equipment used in the evaluation process. Solid state &tube gear, dynamic &planar speakers from many manufacturers are used by the listening panel to establish a broad basis for the selection of the final production version.

Refinement &Tweaking

The listening panel's reports are carefully evaluated to select which of the prototype versions should be put into production. Sometimes additional prototypes are produced to achieve the sonic approval of the listening panel while maintaining optimized electrical and mechanical parameters for broad applications.

Straight Wire transcends other cables because of logical and methodical research and redesign efforts before a product is offered to the customer. This process takes longer and costs more than "quick trial and error" methods, but we're sure you'll see and hear the difference with Straight Wire.

Special Manufacturing Tools

Only after our prototypes meet the exacting standards of measured accuracy and sonic fulfillment are they put into production. Even then, we address interactive issues of temperature variation, tension, purity of manufacturing environment and other elements critical to maintaining the final design's integrity.

Terminations and QC

All terminations are completed to the exacting procedures of the original reference design. Heavy gold plated, Teflon insulated connectors are terminated with silver solder in a carefully controlled environment. Our procedures are on par with jewelry making standards of precision and measured tolerances. Magnification devices are used to inspect the final assembly followed by a process of electrical measurements. It is only after this time consuming process that we release our Lifetime Limited Warranty* that is featured on all Straight Wire cables.

Who's Using Straight Wire?

In addition to the cables made for consumers, we have developed wiring systems for many other top manufacturers. Straight Wires scientific approach to design combined with our real world listening panel has allowed us to supply internal wiring for audiophile manufacturers who require extraordinary sound quality and large corporations who mandate documented electrical performance. Leading corporations who demand the best of both worlds for their internal wiring include Thiel Loudspeakers, Sony, JBL Synthesis and many, many others. High quality recording labels like Chesky, Mobile Fidelity and other recording professionals rely on Straight Wire for accuracy and performance. The majority of other respected audiophile manufacturers choose Straight Wire for product development and demonstration at the international electronic shows. Our experience with these diverse companies ensures that we have an ideal match for whatever combination of components you select.